Welcome to Associative. We are a premier software development firm headquartered in Pune, Maharashtra, India, dedicated to transforming visionary engineering concepts into scalable digital realities. In the rapidly evolving automotive sector, safety is non-negotiable. Our specialized ADAS validation simulation services provide the rigorous testing environments necessary to ensure autonomous systems are road-ready before they ever touch physical pavement.
Established in 2021, our team of dedicated innovators and IT professionals leverages cutting-edge game engines and AI technologies to create immersive, physics-accurate simulation environments for ADAS (Advanced Driver Assistance Systems) development.
Why Virtual Validation Matters Real-world testing is expensive, time-consuming, and potentially dangerous. Associative bridges the gap between digital intelligence and physical reality. We utilize advanced simulation platforms to create “Digital Twins” of real-world scenarios, allowing for the safe testing of edge cases that are difficult or impossible to replicate on public roads.
Our Simulation Capabilities We offer a comprehensive suite of simulation services tailored for the automotive industry, powered by our deep expertise in Game Development, AR/VR, and Artificial Intelligence.
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CARLA Simulation Expertise: We specialize in professional simulations using the CARLA simulator, an open-source standard for autonomous driving research. We build custom assets, weather scenarios, and traffic patterns to test your sensor fusion algorithms effectively.
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High-Fidelity Environments with Unreal Engine 5: Utilizing the power of Unreal Engine 5 and Unity, we render photorealistic environments. This ensures that camera-based ADAS systems receive high-quality visual data, critical for training accurate image recognition models.
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AI-Driven Scenario Generation: Leveraging our expertise in Generative AI and Large Language Models (LLMs), we can automate the creation of complex traffic scenarios, ensuring your validation coverage is exhaustive.
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Sensor Simulation: We simulate data inputs for LiDAR, Radar, and Cameras, enabling end-to-end testing of perception stacks without hardware dependencies.
Technology Stack for Automotive R&D Our team utilizes a massive landscape of technologies to ensure precise validation results:
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Simulation Engines: Unreal Engine 5, Unity, Godot, CryEngine, and CARLA.
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Core Languages: C++, Python, and Rust for high-performance simulation logic.
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AI & Computer Vision: OpenCV, TensorFlow, PyTorch, and Custom 3D data processing for analyzing simulation outputs.
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Cloud Infrastructure: Scalable cloud-based simulation runs on AWS, Google Cloud, and Azure using Docker and Kubernetes.
Innovation at the Core: NexusReal Associative is at the forefront of R&D with our flagship project, NexusReal: Intelligence Fused Reality. This experience in bridging digital and physical worlds—using Neural Radiance Fields (NeRFs) and Gaussian Splatting—directly enhances our ability to create hyper-realistic environments for ADAS validation simulation.
Operational Excellence & Client Confidentiality We understand that automotive R&D is highly sensitive. Associative operates with unyielding transparency and strict regulatory compliance.
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100% IP Ownership: Upon project completion and final payment, you receive full ownership of the source code and Intellectual Property. We retain no rights to your work.
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Strict Confidentiality: We adhere to rigorous Non-Disclosure Agreements (NDAs). We do not share client projects or maintain a public portfolio, ensuring your proprietary algorithms remain secure.
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Transparent Billing: We operate on a strict time-and-materials basis. Invoices are submitted daily or weekly, ensuring you only pay for the work performed.
Strategic Partnerships Our technical expertise is validated by official accreditations:
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Adobe Bronze Solution Partner
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Official Reseller Partner of Strapi
Engagement Model
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Work Schedule: Monday through Saturday.
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Flexibility: We offer variable engagement models (3 to 9 hours per day) to match your R&D cycles.
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Location: Our developers work securely from our Pune office; we do not deploy staff on-site.
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Support: We provide a 7-day complimentary post-launch support period.
Contact Us Ready to accelerate your ADAS validation simulation? Let’s discuss how we can build the testing environment your engineers need.
Associative Address: Khandve Complex, Yojana Nagar, Lohegaon – Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047 Phone/WhatsApp: +91 9028850524 Email: info@associative.in Website: https://associative.in Office Hours: 10:00 AM to 8:00 PM

