Welcome to Associative. We are a premier software development firm headquartered in Pune, Maharashtra, India, dedicated to transforming visionary ideas into scalable digital realities. Established in 2021 and formally registered with the Registrar of Firms (ROF), we bridge the gap between complex automotive requirements and cutting-edge software innovation.
As vehicles become increasingly software-defined, the demand for robust Advanced Driver Assistance Systems (ADAS) is critical. We combine our deep expertise in Artificial Intelligence, Computer Vision, and Simulation to support automotive innovators in the ADAS development (automotive) landscape.
Our ADAS & Automotive Capabilities At Associative, we do not just write code; we build the intelligence that drives future mobility. By utilizing our diverse technology stack, we offer specialized R&D and development services for the automotive sector.
1. Autonomous Simulation & Testing (CARLA) Testing ADAS features in the real world is costly and risky. We specialize in creating high-fidelity virtual environments for safe testing.
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Simulation Experts: We utilize CARLA, an open-source simulator for autonomous driving research, to test driving algorithms under various weather and traffic conditions.
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Game Engines for Auto: Leveraging Unreal Engine 5 and Unity, we create photorealistic 3D environments to train and validate ADAS perception systems.
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Synthetic Data Generation: We generate vast datasets to train AI models without needing physical fleets.
2. Computer Vision & Perception Systems ADAS relies on the vehicle’s ability to “see” the world. Our AI/ML team builds the eyes of the vehicle.
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Image Analysis: Expertise in OpenCV for real-time object detection (lanes, pedestrians, traffic signs).
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3D Data Processing: Custom processing for LiDAR and radar data interpretation.
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Deep Learning: We utilize TensorFlow, PyTorch, and Keras to build robust models that classify road objects with high precision.
3. Embedded & IoT Connectivity Modern ADAS requires seamless communication between hardware and the cloud.
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Embedded Logic: Proficiency in C++, Rust, and C for high-performance, safety-critical code execution.
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V2X Communication: End-to-end IoT solutions connecting onboard embedded devices (Arduino, Raspberry Pi) to cloud backends via AWS IoT, enabling real-time data telemetry and fleet management.
Why Choose Associative for Automotive R&D? We understand that the automotive industry demands precision, privacy, and technical excellence.
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Intellectual Property (IP) Protection: We operate with a strict “No Portfolio” policy. We do not share your projects or maintain a public portfolio. Upon project completion and final payment, you retain 100% ownership of the source code and IP.
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Strategic Partnerships: We are an Adobe Bronze Solution Partner, validating our technical rigor and commitment to quality.
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Innovation Lab: Our flagship R&D project, NexusReal, demonstrates our capability in bridging digital intelligence with physical reality—expertise we bring to every ADAS project.
Our Technology Stack We utilize a massive landscape of technologies to ensure the right tool is used for every automotive challenge.
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Languages: C++, Python, Java, Rust, Go, C, Swift, Kotlin.
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AI/ML: TensorFlow, PyTorch, Scikit-learn, OpenCV, Deeplearning4j.
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Simulation/Graphics: Unreal Engine 5, Unity, CARLA, Godot, CryEngine.
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Cloud & DevOps: AWS, Google Cloud, Azure, Docker, Kubernetes, Terraform.
Engagement & Operational Transparency We offer flexible engagement models tailored to the dynamic nature of automotive development.
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Work Schedule: Monday through Saturday, 10:00 AM to 8:00 PM.
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Flexible Hours: Engagement models ranging from a minimum of 3 hours to 9 hours per day.
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Transparent Billing: We operate strictly on a Time-and-Materials basis. Invoices are submitted daily, weekly, or by milestone, ensuring you only pay for the work performed.
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Remote Model: Our developers work from our secure offices in Pune and do not work on-site, ensuring data security and focused development.
Get in Touch Ready to accelerate your ADAS development (automotive) projects? Contact our team in Pune today.
Associative Address: Khandve Complex, Yojana Nagar, Lohegaon – Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047 Phone/WhatsApp: +91 9028850524 Email: info@associative.in Website: https://associative.in
